You can apply the Pareto Principle (80/20) to just about everything in marketing. This includes the wording on your websites, your social media and your physical marketing materials. When I’m writing words for clients, I focus on two distinct factors: The Theme – what topic should we cover? The Detail – the exact wording to…
What do you think is the biggest challenge facing business owners when it comes to writing marketing messages? To make the question easier, I’ll turn it into a multiple choice: – choosing the right subject matter, or – choosing the best words In my experience, it’s the first. It’s knowing what to write about. If…
You’re likely to find most of your customers in a small part of the total population. It’s an example of the 80/20 principle. Most of your results come from a small number of people or actions. Imagine that you knew what these folks had in common – the ones who are most likely to buy…
If you’d like your blog to help you attract new customers, you need to provide valuable information in your posts. Forget about you and your business. Your blog needs to focus entirely on your target audience. The number one mistake businesses make in their blogs is to talk about themselves. It’s like when you walk…
If you run a business, do you have a website with a blog? A blog is a key part of an attraction marketing strategy – inspiring potential customers to approach you, rather than you having to chase them. Why is a blog so important? Here are some great points I’ve picked up from Tanya Aliza…