The 80/20 Principle in Copywriting
You can apply the Pareto Principle (80/20) to just about everything in marketing. This includes the wording on your websites,…
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The Most Important Factor When Writing Marketing Material
What do you think is the biggest challenge facing business owners when it comes to writing marketing messages? To make…
Three tips to help you identify your target market
You’re likely to find most of your customers in a small part of the total population. It’s an example of…
What to write about in your blog
If you’d like your blog to help you attract new customers, you need to provide valuable information in your posts.…
Why a blog is a key part of your marketing strategy
If you run a business, do you have a website with a blog? A blog is a key part of…