The 80/20 Principle in Copywriting

You can apply the Pareto Principle (80/20) to just about everything in marketing. This includes the wording on your websites, your social media and your physical marketing materials. When I’m writing words for clients, I focus on two distinct factors: The Theme – what topic should we cover? The Detail – the exact wording to…

What to write about in your blog

If you’d like your blog to help you attract new customers, you need to provide valuable information in your posts. Forget about you and your business. Your blog needs to focus entirely on your target audience. The number one mistake businesses make in their blogs is to talk about themselves. It’s like when you walk…