Posting valuable content on social media is good marketing. However, your social media account – Facebook, Instagram, LinkedIn and the others – can be shut down at any moment. You don’t own those platforms. A website is different. Provided you own your domain name, you are on safe ground.
When someone reads your blog, they may also take the chance to scan through the other pages on your website – learn about you and your business. Who you are, what you do, what makes your offering different. Most importantly, whether you can help them.
If you read an article like this on social media, you have ample opportunity to get distracted elsewhere on the platform – links to other profiles, for example. A website is a quieter space. Until a visitor leaves your site, you’re the only game in town.
Readers will often view someone who writes a blog as an authority. More so than with a social media post. Earning trust is a vital part of attraction marketing. You achieve this by providing valuable advice to your target audience in your blog and other web pages.
Your blog can act as your marketing hub. It’s a place to send everyone who’d like to discover what you do, and a place from which you can direct them to further useful information. In marketing terms, it’s a key part of your funnel.
A blog makes marketing sense. That’s why I’ve set up mine.